Our domestic sales have leveled off in 2013.
Nagasaki prefecture began to support companies exporting to Asia at that time. We had never had experience overseas so we started research overseas market first.
After we have kept plugging away, we had the first pop-up store in Thailand in 2014. Furthermore, we got offer to sell in Hong Kong and other countries.
One day, we got a huge order from Japanese sales Agency.
Surprisingly, it’s 10,000 packs, a full of 20 feet container, were exported to Korea.
We exported to 11 areas in 9 countries since then.
However, we got some problems when our work seemed on the right tracks. For example, export restrictions in EU, problems with contact and visa-related matter in Hong Kong. We had no choice but to scale back our sales.
Moricho corporate with Wakatam Inc., since 2019 to focus on Thailand as the export destination in that year. There are about 3,000 Japanese restaurants in Thailand. Now our aim is to sell our products as desserts there.
We promise to keep on spreading Japanese culture into the world through castella, overcoming barrier of language.
Community-Based
Isahaya city is rich in nature where is located the middle of Nagasaki prefecture, Ariake Sea in the east, Omura bay in the west, and Tachibana bay in the south. It has vast reclaimed land and fertile hilly area.
Nagasaki Kaido was a road started from Nagasaki, unloaded sugar at Nagasaki Dejima(in the Edo period) transported to Osaka, Tokyo(Edo) through this road so this road was as known as Sugar Road.
Local sweets spread along the road, Okoshi which is made of rice and sugar became a main specialty in Isahaya because there is granary area.
I believe that Ryukichi Mori, our founder, felt like he had to provide products which were unique to Isahaya nature for visitors. It was this spirit that led him to actively start to making Okoshi with rice grown in Isahaya reclaimed land 226 years ago.
It hasn’t changed in any era. We cherish a relationship with our hometown, Isahaya. We never stop pursuing ultimate quality of our products. We keep on making confectionaries with wholeheartedly.